January 13, 2021
Why Your Fundraising and Communication Teams MUST Work Together
You know who the most successful online fundraisers are? The ones with the biggest audience and reach. Digital fundraising is a numbers game: the more eyes you can get on a campaign, the more it will raise. This traffic comes from a variety of sources: email lists, links from outside sites, press coverage, social media, and more; the realm of your communications team. If your communications team keeps a tight grip on the email list, social media accounts, and PR contacts, your online fundraising campaign is going to have a difficult time reaching its goal.
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