We're just getting started with setting up our social media accounts.

We post occasionally about our organisation and the product / services that we offer.

We regularly post about recent and upcoming activities along with posts about our product / service.

We schedule our posts in advance and regularly share a mix of high quality content that is of value to our audience.

Our social media posts are primarily planned in advance and are tied to key goals and objectives.

Social media is an integral part of our marketing strategy, enhancing our brand, driving traffic to our website and contributing to our organisational goals.

We post on our social media and occasionally like other people's posts.

We post to our own social media account and reply when someone messages us or leaves a comment on one of our posts.

We sometimes comment on and/or share other people's posts. We occasionally use hashtags to extend our reach.

We know how to maximise our reach and engagement with optimal hashtags and varied post types e.g. stories, reels, etc.

As well as running a successful social media group, we systematically monitor and engage in conversations happening on social media.

We are a thought leader, adding value and often going viral. We partner with other influencers to maximise our reach.

We've never used paid advertising.

We occasionally pay to 'boost' posts in order to extend their reach.

We have run basic adverts on social media, but don't know how to effectively A/B test.

We sometimes run ads on social media for specific events. We use A/B testing and dynamic ads to optimise our ads.

We frequently run conversion and retargeting social media ads. We test different creatives, but don't have a systematic approach.

We are always running multiple ad campaigns, creating new ads while optimising creatives, audience and placement to ensure a maximum return on ad spend.