Why Your Fundraising and Communication Teams MUST Work Together
You know who the most successful online fundraisers are? The ones with the biggest audience and reach. Digital fundraising is a numbers game: the more eyes you can get on a campaign, the more it will raise. This traffic comes from a variety of sources: email lists, links from outside sites, press coverage, social media, and more; the realm of your communications team. If your communications team keeps a tight grip on the email list, social media accounts, and PR contacts, your online fundraising campaign is going to have a difficult time reaching its goal.
