So much has been written about nonprofit outcomes, especially when utilising them to help donors and funders find other criteria than overhead percentages to judge by when supporting charities. Yes, outcomes should be mission-related, but in order for any charity to sustain itself over the long run, key metrics must also be tracked in some manner as they apply to fundraising. Many of the most forward-thinking and successful professional fundraising organisations utilise a scorecard format when tracking those metrics. Such a scorecard can include a multitude of metrics. However, many common criteria should emerge. Here are the ones I have seen most often over the decades of providing database technology to fundraising based charities.