The Six-Point Criteria to Identifying Potential Donors
In the Striking the Rights Chord chapter: “Spreading Advancement Responsibilities” (Judge and Jones: 2012, p. 57), key learnings are highlighted as criteria that can be used for fundraising activities, and most importantly to ensure that the funders who are approached have values that are aligned to the organisation’s mission and vision. Consider the following six-point criteria as you identify your potential supporter.
